Marvel Custom & Takeda Launch The Unbeatables at MCM October 2016
The first day of MCM Comic Con London is usually the calmest, with fewer previews happening on the Friday and the lowest numbers of attendees. It’s the day many use to whizz around the halls and get the lay of the land with the various stalls and exhibitors. But on the first day of the October 2016 MCM Comic Con, attendees got to meet a new team of super heroes – The Unbeatables.
This first-of-its-kind global initiative – IBD Unmasked – has been designed to highlight both the daily battles and the remarkable strength of the unsung Super Heroes of the global inflammatory bowel disease (IBD) community. Takeda is the first pharmaceutical company to partner with Marvel Custom Solutions on a disease awareness campaign, raising awareness of health conditions.
The new team of Super Heroes – The Unbeatables – were created by Marvel Custom Solutions with input from a panel of IBD patients from around the globe. The Super Heroes will appear in a new opening chapter of the IBD Unmasked graphic novel series available online at www.IBDunmasked.com, where visitors can also create and share their own Super Hero avatar, take part in quizzes and download tips to help them talk to their doctor, family or friends about their condition. Comic Con visitors can view a live painting demo by a Marvel illustrator and meet Samarium, the first of the IBD Super Heroes. You can track what’s going on via the campaign hashtag #IBDUnmasked.
“Patients told us about the physical and emotional battles they face every day from living with IBD and particularly highlighted the isolating nature of this disease. Through working with Marvel Custom Solutions and our global panel of patient advisors, we were able to creatively bring these insights to life and create parallels between the strength, perseverance and positivity of comic book Super Heroes and those living with IBD. At Takeda we believe that IBD Unmasked will continue to celebrate the strength that real life IBD Super Heroes exhibit every day and go on to spark powerful conversations, transform perceptions, and ultimately improve understanding of the impact of these diseases.” – Elissa Johnsen, Head, Global Product & Pipeline Communications, Takeda.
“It has been a wonderful experience to be on the patient panel working with Marvel and Takeda to bring IBD experiences to life. What makes IBD Unmasked unique is its power to inspire people actually living with the condition, and in an imaginative way. IBD can be scary, but this campaign replaces fear with inspiration, empathy and humor – helping real life IBD Super Heroes fight their own IBD battles every day.” – IBD Unmasked patient panel member, Seb Tucknott
Follow the Super Heroes story and conversation on the Twitter handle, @IBDunmasked, and via #IBDunmasked.
The artwork of the comic is of a really decent standard – you usually find with tie in comics or promotional ones that the art suffers somewhat – but artist JL Giles brings us quality Marvel artwork. I can’t say much about Fabian Nicieza’s writing as the preview comic I got is only a couple of pages long. It did seem a little bit hokey but like I said, the amount was too small for me to pass proper judgment.
IBD Unmasked have a stall at MCM and hero Samarium has even joined them for the event. Go check them out and pick up a copy of The Unbeatables.
GS Blogger: Fia