Brick Lane Goes 8-Bit

CDF15362-0CCE-462F-97FF-D98873AF1FE4To celebrate the UK release of Disney’s “Wreck-It Ralph” – a newly announced contender for the Best Animated Film Oscar –  London’s Brick Lanes is being made over into iconic 8-bit style. It’s open from today, all weekend and includes full-size 8-bit representations of taxis, dogs and the like. There’s a photo and the full press release after the cut!

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London, Friday January 11 2013 – Head to East London this weekend and you’re in for an arcade inspired treat.  Disney has transformed one iconic street into an 80’s video game. “8 Bit Lane” in London’s Brick Lane has been created to celebrate the release of Disney’s Wreck-it Ralph, a hilarious new arcade-game-hopping animated adventure in UK cinemas from February 8th. The public will experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.

 8 Bit Lane will also showcase the world’s first blipp-able building using Blippar’s visual discovery app. When Wreck-It Ralph fans ‘blipp’ The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself.

 8 Bit Lane is open to the public from today until Sunday night. Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL.  Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE

 Disney engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art. “My whole life has become somewhat pixilated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions.” Says Aden, “In many ways the retro styling has much more charm than the hyper reality of today, I’ve never been asked to make an 8 Bit taxi before!”

Source: Disney UK
Reporter: Matt

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