Press Release – AVATAR footage screenings on August 21st!‏

FOR IMMEDIATE RELEASE

ON AUGUST 21, WORLDWIDE AUDIENCES GET FIRST LOOK AT AVATAR, FROM THE WRITER-DIRECTOR OF “TITANIC”

FREE SHOWINGS OF  SPECIAL EXTENDED FOOTAGE PREPARED BY JAMES CAMERON TO BE PRESENTED AROUND THE GLOBE AT SELECT CINEMAS

LONDON, August 17, 2009 – Twentieth Century Fox announced today additional information about its global, history-making event when, on August 21, the world will get its first look at director James Cameron’s motion picture epic AVATAR.  In this unprecedented experience, the studio and Cameron will debut the film’s teaser trailer everywhere, while select cinemas and IMAX® theatres will screen hand-picked scenes

in 3-D, prepared by the renowned filmmaker.

The worldwide teaser trailer launch will be presented in all formats, including IMAX®

3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. It will also be available online.

The extended look at AVATAR will unspool for two showings only on the evening of August 21 across the UK, the exception being BFI Southbank, IMAX who will have four separate showings.

Public tickets can be obtained by registering at www.seefilmfirst.com and entering the code 302001. Screenings will be ticketed and allocated on a first come first served basis, from August 17.

Participating cinemas in the UK showing the footage include:

Cineworld Aberdeen

Cineworld Birmingham, Broad Street

Cineworld Brighton

Cineworld Cardiff

Cineworld Edinburgh

Cineworld Glasgow, Renfrew Street

Cineworld Sheffield

Odeon London IMAX Greenwich

Odeon London IMAX Wimbledon

Odeon Manchester Printworks

Odeon Southampton

Vue Bristol Cribbs

Vue London West End

BFI Southbank IMAX

In addition on the 21st, Fox will take the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft® will unveil the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an heroic battle to save a civilization.  The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

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