Avatar vs. Modern Warfare 2 – Battle of the BIG Money earners.

So over the past few years the gaming industry had been slowing catching up to the Movie industry as the biggest entertainment medium. Some reports say the gaming industry has overtaking it already.

Activision has this week announced that Call of Duty: Modern Warfare 2 has broken through the $1 billion mark in retail sales across the world since its launch in November. Even more astounding is that the publisher confirmed $550m of this came within the title’s first five days which outpaces the opening five day worldwide theatrical box office gross figures for Avatar, Harry Potter and the Half-Blood Prince and The Dark Night.

Here’s a closer look at the head to head. Obviously the cost for a game is far more than for a cinema ticket but I’m surprised the advertising budget for MW2 was bigger than Avatar.

So I’m guessing we are bound to see a Modern Warfare film at some point.

Man I wish I was a shareholder in Activision

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