Call of Duty Series Moves to Three-Year Development Cycle

Activision has announced that the Call of Duty series has been switched to a three-year development cycle with developer Sledgehammer joining Treyarch and Infinity Ward in the rotation. The previous set up had seen both Treyarch and Infinity Ward getting 2 years to develop their Call of Duty game but now each studio will get 3 years to work on their game.

Activision’s new strategy maybe due to the lukewarm reception that Call of Duty Ghost received last year as well as rising competition from games like Halo, Battlefield and upcoming next generation shooters such as Destiny and Titanfall. Activision have also received criticism and the annual nature the Call of Duty franchise.

Activision publishing CEO Eric Hirshberg told investors

“Activision needed a third studio capable of delivering the level of excellence required for the West’s biggest interactive entertainment franchise. Sledgehammer Games fits the bill. They demonstrated their skill on Call of Duty: Modern Warfare 3 and on their past highly-rated games.

This will give our designers more time to envision and innovate for each title. Simultaneously, it will give our content creators more focus on DLC and micro-DLC which, as you know, have become large and high-margin opportunities and significant engagement drivers.

We’ll give our teams more time to polish, helping ensure we deliver the best possible experience to our fans – each and every time.”

Sledgehammer is expected to lead development on this year’s new Call of Duty game that is expected to be release in November.

 

Source: MCV

Reporter: Soulfinger

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