Capcom Announce Best Marketing Strategy ever as Resident Evil: Operation Raccoon City Game Comes to Life

With the upcoming release of Resident Evil: Operation Raccoon City, Capcom have announced a marketing strategy that will rock your world, allowing fans across the UK the opportunity to get a step ahead in the inevitable upcoming zombie apocalypse.

So what exactly am I talking about? Well to gain publicity for the latest in the Resident Evil franchise Capcom will be taking over the UK; it’s the Resident Evil: Operation Raccoon City UK (#REORCUK) takeover, and it all kicks off on the 22nd March with a live Zombie hunt in London!

Capcom has sent us the following information:

Press Release March 2012
Zombies set to take over the UK as Resident Evil: Operation Raccoon City Game comes to life
Augmented Reality Zombies coming to terrify the UK Taking over from Thursday March 22nd
Register: http://capcom-europe.com/reorc or on Facebook: http://www.facebook.com/residentevil/app_116024035188700?ref=ts

This March, a one of a kind augmented reality zombie experience is coming to the UK to celebrate the release of Capcom’s long-awaited Resident Evil: Operation Raccoon City game, with sign-ups open now.

From March 22nd, Resident Evil: Operation Raccoon City zombies will be bursting out of home consoles to be found walking the streets and haunting landmarks of some of Britain’s biggest cities as part of an interactive mass-participatory game. The narrative themes of Resident Evil will come to life in the real world – a must-play for all fans of the series.

The game will feature augmented reality zombies accessible by gamers with a specially built mobile app available on iPhone and Android from the Resident Evil microsite and Capcom’s Facebook page. A number of lucky gamers will be selected to take part in missions across Bristol, Manchester and London.

Outbreaks have targeted locations in each city and all traces of zombies must be tracked down and eliminated in order to prevent any further contamination. As a further twist, London players will be treated to a live event, entering the challenge to hunt around the capital’s urban environments after a mission briefing from operatives in a zombie-free location.

The Resident Evil: Operation Raccoon City UK takeover will bring the narrative, characters and moments of spectacle into the real world – a fusion of real-life and digital enhanced by the interactivity of the players involved.

Resident Evil: Operation Raccoon City is the latest game in the much-loved Resident Evil franchise and takes place during the events between the second and third instalments of the game. The action takes place in Raccoon City, where the inhabitants have been turned into zombies after an outbreak of the t-virus, a biological weapon developed by the pharmaceutical company Umbrella.

Adam Merrett, PR Manager at Capcom, has commissioned the game and explained: “We are all positive that Operation Raccoon City is going to be another successful branch to the franchise, enticing not only Resident Evil fans but also those new to the franchise.

“This real-world game is the perfect opportunity to bring the horror, drama and edge-of-the seat gaming out into the real world. Operation Raccoon City – UK Takeover promises to be one the most memorable weekend of 2012.”

Ben Mason from The Tom Sawyer Effect, who is staging the live action said: “If you’ve ever wanted to face the horrors of a zombie apocalypse for real Operation Raccoon City – UK Takeover is for you. The event will offer an unprecedented mix of mobile augmented reality and real world game-play… do you think you’ve got what it takes to survive, and win?”

The augmented reality zombies are being built by Digicave, who said: “We are all about bringing another layer of digital information, entertainment and engagement to the real world. To do this with an all-time great gaming franchise such as a Resident Evil was a dream come true for the team here.

“The zombies are truly frightening, to see them popping up at locations around the UK – this is going to be something truly incredible, a perfect way to bring the terror of Resident Evil onto the streets and into the lives of gamers.”

To take part register at: http://capcom-europe.com/reorc or on Facebook: http://www.facebook.com/residentevil/app_116024035188700?ref=ts

GS Reporter: George
Source: http://capcom-europe.com/

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One comment

  1. Aerliss /

    Only cities in England… *sigh* looks like it’s going to be amazing fun too.

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