The Film Distributors’ Association (FDA) has announced the dates for its upcoming State of the Art Cinema exhibition due to take place this summer. On Tuesday 21 July – Friday 7 August, the event will be at The Coningsby Gallery, and from Tuesday 11 – Friday 28 August, it will be stationed at The Strand Gallery. It is also free for the public to visit!
The exhibition is set to show a snapshot of contemporary film poster design and photography, displaying designs for films that will be hitting UK cinema screens in the following months. At its heart will be a custom-built model cinema built out of LEGO blocks, which should certainly be a sight for visitors to behold. There will also be a smart phone app available to download that will offer video content about the posters on display.
Seven sections make up the exhibition: Family releases; Coming of Age stories; Action & Adventure; Comedy; Biographies & Documentaries; Thrills & Suspense along with a large Britain on Screen category that focuses on films made in the UK.
This year’s State of the Art Cinema event coincides with the FDA’s celebrations of 100 years of UK film distribution, the FDA trade association having been created in December 1915. With this in mind, there will be a “memories board” which will display memories posted by members of the public on the FDA’s website, telling the reminiscences and experiences of their most striking cinema visits.
“FDA’s latest exhibition is a wonderfully dynamic showcase of the essential skills of designers and photographers in connecting films with audiences. A great poster catches the eye, tempts the mind and touches the heart, and I passionately hope this new collection will delight and inspire many visitors. It’s a timely reminder, as the peak holiday season approaches, that the cinema experience offers a vast array of pleasures.” –Lord Puttnam of Queensgate CBE, FDA President.
GS Blogger: Casey Douglass