Disney Buys Marvel for 4 Billion.

Yeah this came as kind of a shock this morning.  Interesting it is and with Marvel now also being owned by a Media Conglomerate this could easily lead to some interesting developments in the industry.  (Hopefully something to get comics into more retail marketplaces and supermarkets by fixing the massively broked distribution stream sometime down the line)  Catching this on CB Cebulski’s twitter was kind of suprising and was definitely something I don’t think people saw coming.  Now if you don’t mind I believe I will go pick my jaw up off the floor and drive to work.

CHICAGO (MarketWatch) — Walt Disney Co.(DIS 26.59-0.25-0.92%) said on Monday it has reached a deal to acquire comic book titan Marvel Entertainment Inc.(MVL 48.90+10.25+26.52%) for $4 billion in stock and cash. In a statement, Disney Chief Executive Bob Iger said “adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.” Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration. Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters, including The Fantastic Four, Spider-Man, the X-Men, The Incredible Hulk and Iron Man, all of which have been turned into highly valuable feature film franchises. Ike Perlmutter, Marvel’s CEO, would continue to oversee the Marvel properties, and work directly with Disney executives to integrate them into Disney’s businesses.

GS Reporter : Chris Hansbrough

Original Source : MarketWatch

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One comment

  1. Clarky /

    Not sure about this – from a business point of view makes sense for Disney and for Marvel but as a fan concerns and opportunties bounce around my head. Short term Disney may have given some commitments but medium-long term what changes could be afoot?

    For example what if some Disney bright spark at some point in the future decides that the age old kids appeal of four colour heroes (& pester power merchandise that goes with it) it would make more sense to produce products aimed at that market which would fit in with the age range of other Disney properties? The market for adult books etc; doesn’t look as profitable and ‘BLAM!’ all of sudden adult capes and tights books are left with DC as an unhealthy giant dominating the market?

    Or would such a position be great as it gave indies more space to move and grow in the adult market?

    Interesting times, interesting times. Might have to look up the history of Disney takeovers.

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