Doodle-Hop-Jump: New Doodle Update to promote upcoming Universal Film


Lima Sky (creators Doodle Jump)  have partnered up with Universal Pictures to help promote their upcoming film “Hop”. Now Lima Sky isn’t going in as deep as Riovo with their Angry Birds film, “Hop” is an upcoming CG film where the Easter Bunny, voiced by Russell Brand (Get him to the Greek, St Trinian’s) gets injured in some kind of car accident. Lima Sky has announced they will be releasing a new update for Doodle Jump which will be free for current users. The update will allow you to play a special Easter Level, as the character from “Hop”.

The game update is due for release sometime in Feburary, and the film “Hop” will be released on April 1 2011.

I’ll post the full press release bellow if you are interested in reading it:

‘LIMA SKY AND UNIVERSAL PARTNERSHIPS & LICENSING (UP&L) INTRODUCE FIRST FILM CROSSOVER INTO TOP IPHONE APPLICATION, DOODLE JUMP

Universal Pictures and Illumination Entertainment’s Hop will get its own Doodle Jump Easter Egg

UNIVERSAL CITY, CA, January, 27, 2011 – Apple’s recently announced number one all time top paid U.S. iPhone application, Doodle Jump, will soon receive a visit from E.B., the star of Universal and Illumination Entertainment’s upcoming live action/CG-animated comedy Hop. Set for release in February, the free software update will allow Doodle Jump users to unlock a secret Easter level within the game and play as the film’s leading character.

Hop is the second film from Universal and blockbuster filmmaker Chris Meledandri’s (Despicable Me) Illumination Entertainment.  Blending state-of-the-art animation with live action, Hop tells the comic tale of Fred (James Marsden), an out-of-work slacker who accidentally injures the Easter Bunny (Russell Brand) and must take him in as he recovers.  Hop is helmed by Tim Hill, director of the blockbuster film Alvin and the Chipmunks and produced by Chris Meledandri’s Illumination Entertainment.  The film will be released April 1, 2011.

In Doodle Jump, players guide a lovable character, Doodle The Doodler, on his journey up a sheet of graph paper. Using some of the most subtle and accurate tilt controls in existence, players help Doodle spring up to towering heights as they compete for high scores. Spoofed by Jimmy Fallon on Late Night, used as a fashion statement by a Lady Gaga dancer, mentioned on The Big Bang Theory, and obsessively played by celebrities from Rainn Wilson to the Jonas Brothers, Doodle Jumphas permeated pop-culture since its release in March 2009.

“A movie as creative as Hop calls for an equally creative launch into consumers’ consciousness,” said Director of Mobile for Universal Partnerships & Licensing Calvin Lim. “Lima Sky has captured people’s imagination with their apps, and partnering Lima’s Doodle The Doodler with E.B. is a character match made in heaven.”

“We are honored to be affiliated with this amazing film and accomplished studio.  Knowing that a project like this has never been done before adds an extra level of pride to the new ground we’ll break together,” said Igor Pusenjak, president and founder of Lima Sky.  “To have Doodle Jump involved with the launch of a major motion picture demonstrates how influential apps have become in just a few short years.”

Lima Sky, the independent iPhone game developer that ushered in app crossovers after its collaboration with Pocket God (number three on Apple’s All-Time Top Paid iPhone App list), is both proud and excited to open its doors to the Hollywood studio’s feature film.’

GS Reporter: George

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