Press Days for Star Wars x Po-Zu Collection Announced

You’re only a couple of months away from being able to fight the Empire in some fancy new shoes from the new Star Wars x Po-Zu range! Want to see the shoes before then? Sign up to visit Po-Zu HQ in London!

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Award winning ethical footwear label and pioneer, Po-Zu launch AW17 Mainline & Star Wars™ | Po-Zu AW17. Offering a fresh look and feel to the signature Po-Zu range, the AW17 collection blends comfort and style with sustainable materials and the classic ethos of the brand.


The highly anticipated Star Wars ™ | Po-Zu range is set to launch in August 2017 in time for Christmas, globally. The collection includes styles for women, men and kids shoes, boots and sneakers inspired by the main characters in the Star Wars films under license with Lucas Film and Disney. This includes ‘The Last Jedi’, which launches 15th December.


This collaboration marks a high growth period for Po-Zu including the recent appointment of Safia Minney, MBE, as Managing Director. Having been recently awarded the ‘Fashion Worked’ Best Ethical Label award, judged by Harold Tilman CBE and Tamsin Lejeune of the Ethical Fashion Forum, the team is building profile and traction in anticipation of the launch.


Sven Segal, founder and CEO: “this collaboration has been a fantastic opportunity for Po-Zu to drive profile on an international scale. We are excited to launch AW17 and the Star Wars range in London at our showroom and in Germany and Holland at the Ethical Fashion Show Berlin, and Soul Salon tradeshows.”

Po-Zu will be exhibiting at the Ethical Fashion Show in Berlin (4th-6th July) and at Soul Salon in Amsterdam (9th-10th July), as well as holding press days at their London showroom. These will be on June 29th and July 21st, both running from 10am to 6pm. You can sign up to attend the London events here. Not only will you have the chance to see the new collections in person, but also their lovely showroom and learn more about the great ethical work they do! You’ll also be able to chat to and hear talks from Po-Zu Founder and CEO, Sven Segal, as well as Managing Director, Safia Minney (People Tree, Slave To Fashion).

Also, also, also: Po-Zu are looking for eager volunteers to help them at various conventions! So, if you’re up for spreading the ethical message and info about the new Star Wars collection, then drop them a line. I helped them out at MCM this year and they are a delightful bunch of people to work with! Here is some info from their blog:

Po-Zu is looking for passionate volunteers to help out at all upcoming comic cons and events with the brand. Join us for an open call training session at 17:30 – 19:00 on the 6th July.
Po-Zu is a London-based award-winning sustainable footwear brand, launched in 2006, and currently ranked as the UK’s Number 1 Ethical Shoe Brand by The Ethical Company Organisation. We are collaborating with Star Wars™ on an exciting co-branded collection which will take our ethics into mainstream fashion.
Email Kate [email protected] with a little bit about yourself and why you want to get involved.
We will cover lunch and your event ticket. We ask that you are available to volunteer for at least 2 days minimum and we will ensure that you have time in between to have a look around the event. More on the Star Wars collection here.
And finally, here’s a clip of the Resistance shoe being made, because holy Hoth are these Po-Zu BTS videos stunning!

GS Blogger: Jess Hawke
Source: Po-Zu

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