Design house Felder Felder has teamed up with BMW to create a stunning new dress, made from sustainable carbon-fiber. Exhibited ahead of London Fashion week, this dress is an incredible and thought provoking piece that’s aiming to change the way fashion looks at materials.
Last Friday, as London Fashion Week was kicking off, Felder Felder unveiled the star piece in its new sustainable collection, which was made in collaboration with BMW. As part of the brand’s 10 year anniversary, the Carbon Dress is made from the same carbon-fiber you’d find in a BMW and the rest of the SS17 collection is made exclusively from up-cycled and sustainable fabrics. Although the dress is made from the same stuff as the body of an electric BMW, it couldn’t be more different. Annette Felder, co-founder and co-designer at Felder Felder, tells Huffington Post:
“[the material] has such a nice feel to it — it’s soft, like hair, and has a sharp shine, so looks quite slinky. The material is perfect for our aesthetic — elegant, with a rock ’n’ roll edge.”
The hope is that consumers will become more aware of the throwaway culture that we live in and that designers will begin to use more sustainable materials and methods of manufacturing their clothing. After watching a documentary about fast fashion, Annette explained how Felder Felder had to completely change its approach to the manufacture of its clothing. If you want to learn more about our throwaway culture and the fashion industry, watch The True Cost on Netflix and Amazon Prime now. It’s a real eye-opener, not just for designers, but consumers as well!
“We have a lot of young girls following our brand. If we can get them to think about fashion in a more conscious way, we would be thrilled and grateful to have made an impact.”
Shiny, dazzling and futuristic with lightning bolt motifs and tassels: this dress is every bit rock and roll. And we bloody LOVE it.
GS Blogger: Jess Hawke