FASHION NEWS: HYPE. x Pokémon Collection Launch

HYPE. have teamed up with Pokémon to create a new unisex collection, which is launching today! It’s beautiful. You need to be wearing all of this while playing Pokémon Go! with your new Pokémon Go! Plus. We certainly will be.

Pokémon is back and bigger than ever on the fashion scene. in the 90s I owned an orange sweater with a cracked printed Charmander slapped in the middle of it. Now, the vibrant colours of the Pokémon world are printed onto new and exciting fabrics, with unapoligetically bold and flashy designs.  If you’re around Carnaby Street at 4pm today (Friday 23rd Sept), defs head over to the HYPE. pop-up store to pick up free food, drink and even some limited edition goodies…

Join Us for our Pokémon collaboration launch party on Carnaby This Friday from 4pm – 9pm.

•Pikachu Live appearance
•Pokemon Immersive shopping experience
•Free Pizza Courtesy of Pizza Pilgrims
•Free Slush Puppies Courtesy of Slush Puppie
•Limited edition Giveaways for first 100 guests
•Pokemon Masks
•Chance to shop the Limited edition Collection
•Guest Dj sets instore.

Arrive early to avoid disappointment, this ones our biggest yet!

HYPE.  x Pokémon Facebook event page

Below are some pics from the HYPE. website so you can get an idea of what’s in the collection. It’s all unisex and (although the prices haven’t been released yet) we can guess that items will be priced between £15-£45. But that’s only a guess! If you can’t make the in-store launch, a limited number of each item will be available to buy online. It may not be to everyone’s taste, but this collection is certainly a lot more ‘fashion’ and a step up from the normal range of printed tees available!

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We want everything. Watch this space for a review of one of these incredible pieces. With so many bright and colourful designs, which do you choose?


GS Blogger: Jess Hawke

Source: HYPE.

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