GAME announced as Retail Sponsor for Eurogamer Expo 2012

Eurogamer Expo 2012

┬áToday, Eurogamer announced that their official Retail Sponsor for this year’s gaming expo will be high-street retailer “GAME”. This may come as a surprise following the company’s well publicised troubles earlier this year.

Personally, I’m actually glad to see the change from HMV, as I believe GAME a better retailer for the gaming community and one that has offers that will appeal to the attending gamers.

For those wondering, I’m now mainly over my annoyance with the company for not fulfilling my Mass Effect 3 pre-order. Mainly … Full press release follows the break.

Eurogamer Expo announces GAME as retail sponsor

UK’s biggest games retailer to offer special deals throughout the show

Brighton, UK, 9th July 2012: Eurogamer Expo, the UK’s biggest and best gaming festival, is pleased to announce that GAME will be the retail sponsor for this year’s show.

The Eurogamer Expo will be returning to London’s Earls Court from 27th-30th September 2012 and is expected to welcome over 50,000 gamers.

GAME will sell games at the show and offer special deals organised with leading publishers who are exhibiting during the Expo.

Rupert Loman, Managing Director of Eurogamer, said: “We’re delighted to have a retail sponsor of GAME’s stature associated with the Expo. Their huge marketing reach should help bring the Eurogamer Expo to the attention of more gamers than ever before.”

Anna-Marie Mason, Marketing Director of GAME, said: “Eurogamer Expo is a great show and our customers love it. We’re excited to be partners with Eurogamer Expo this year. GAME will be highly visible at the show offering great deals and on a range of this year’s best products.”

The Eurogamer Expo takes place 27th-30th September 2012 at Earls Court, London, and promises more playable games than ever (including a large number of UK first-plays), our highest-profile developer session schedule, as well as a number of satellite events including the Games Industry Fair.

About Eurogamer Network Ltd.
Founded in 1999, Eurogamer Network Limited publishes, the world’s leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resource GamesIndustry International and represents several partner websites including, and In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK’s largest gaming event, and Rezzed, the PC and indie games show. More information on Eurogamer Network Limited can be found at

Source: Eurogamer Press Release
GS Reporter: WedgeDoc

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