Game streaming service OnLive relaunches with two new business models

Streaming gaming service OnLive has relaunched following going into administration in 2012 with two major new business models designed to win over gamers and established the service as a viable business and gaming platform.

Firstly come CloudLift which is now in Open Beta

CloudLift is a new subscription that allows gamers to access games they already own (either bought at retail or downloaded) by matching them with those available in OnLives cloud library. The games can then be played on tablets, Macs, laptops locally or on the go instantly via OnLive.

Other features of the service include:

  • Access games you already own, or buy download codes from OnLive.
  • Cloud play available on PC, Mac, TV and Android devices
  • Cloud saves synced automatically.
  • Cancel anytime. Downloaded games are yours to keep.

The first publishers to sign up includes Codemasters, Warner Bros and Deep Silver with currently games available including: Batman®: Arkham Origins, The LEGO® Movie Videogame, Saints Row IV™ and many more.

The second new business models is that if gamers don’t already own the games, they can buy them for download and play them in the cloud with a CloudLift subscription.

This service will cost £9.99 per month but does not include cost of download codes for games.

A 7 day free trail is currently available.

OnLive will continue to offer its original PlayPack subscription option, where gamers can play over 250 games via streaming for £6.99 a month.

“OnLive has continued to innovate in its technology and its business models,” said OnLive’s biggest investor Gary Lauder.

“With our new CloudLift service, and other exciting offerings in the works, we have created a win for all parties: gamers, publishers, digital distributors and OnLive. We’re defining a roadmap that keeps OnLive at the forefront of cloud gaming and cloud computing.”

More information can be found on the OnLive website www.onlive.co.uk

Source: MCV

Reporter: Soulfinger

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