Goodbye Sci-Fi Channel. Hello…SyFy Channel?

Because Misspelling Always Brings In The Casuals.

Because Misspelling Always Brings In The Casuals.

For those who didn’t get the news, MSNBC and TVWeek reports that the American based SciFi Channel has repackaged itself as the new SyFy Channel. This new repackaging will take affect June 12th.The main purpose is to attract viewers outside the core demograph. The reasoning behind it is explained by Tim Brooks…

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.

Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie.

“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”

You know, speaking on my behalf….you wouldn’t expect me or think I was a “geek”. Sure, if you saw my movie collection, you’d think I really like movies. But if you walked in my tiny little area I call an “office”, you wouldn’t have thought I read comics or was even into sci-fi. Most my books in the shelf area are grappling manuals, mostly compiled by Jake Shannon or written by famed stuntman, Gene LeBell. I’ve got a CD collection of 80’s music and Italo under my desk. On my wall hangs a printed copy of a picture of a busted up Grant Page, another great stuntman above the desk. You would never tell that I was a “geek” in any way. You also wouldn’t say I was a “dysfunctional, antisocial boy” either.

I’m a big fan of sci-fi. But to pigeon hole a personality type to a genre as an identifier of it’s fan base is idiotic at best. Yes Mr. Brooks, people recognize Star Wars as a great movie. It was a great thanks to how well written it was in the proper senario. To use that excuse as the reason to repackage a channel is just…I don’t want to say confusing, but it’s out of place. The channel has been on a rise for three years and the only way that Universal thinks this will bring more women and casual fan to stick around and watch an abortion of a movie like say…Mastadon is to…repackage the channel? Oh yeah. I can see it now. Women tuning into Mansquito because it’s on this nice new channel that has this name that sounds like “scifi” but it really isn’t so that’s soooo cool.

Too me, this is just a cheap way and excuse out of doing peoples jobs. Instead of working on bringing more well thought out series and movies, they’re just changing the name and the marketing just to believe that they’re doing great things to bring new people in.

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