Marvel Extends Copy Codes to Marvel NOW!

marvel-logo1With all the excitement for the Marvel NOW! reinvigoration of Marvel Entertainment’s comic book lines, it has been announced that the company plans to take an additional leap forward with the introduction of digital codes across the premiere hardcover reprints of major Marvel NOW! books.

The company had this to say:

Marvel Entertainment is pleased to announce that the first volume hardcover collections included in the Marvel NOW! initiative will now include codes for bonus digital editions of these same collections, all at no additional cost. Customers can redeem the codes on Marvel.com, and then the free digital collection will appear in the My Comics section on both the Marvel Comics app (for iPhone®, iPad®, iPad Touch® & Android devices) and online in the Marvel Digital Comics Shop, so fans can read their favorite Marvel NOW! stories anytime, anywhere! This unprecedented initiative begins with All-New X-Men Vol.1: Yesterday’s X-Men Premiere HC, on-sale in March.

David Gabriel, SVP of Sales, Publishing & Digital Media at Marvel Entertainment spoke about this movie, saying: “Marvel’s committed to not only bringing fans the best comics with Marvel NOW! but to also bringing the best value, which is why we’re the first publisher to include free digital copies with the first volumes of our top hardcover collections on this scale.”

He adds: “We’ve seen an overwhelmingly positive response from retailers and fans to the digital codes included—at no cost—in many of our monthly comics and select graphic novels. The universal support and praise for this initiatives makes it clear that including these codes with our books drives customers into comic stores on a repeated basis.”

Up to now the only output from Marvel Entertainment that participated in the dual digital-physical purchase promotion were the higher priced $3.99  leading franchises like Avengers, X-Men, and Spider-man – as well as the various Season One hardcover original graphic novels that retell characters’ origin stories for a modern audience.

The premiere hardcover collections will include exclusion Augmented Reality and bonus feature content that is accessible from the Marvel Comics AR App. Those hardcovers included in the deal are listed below:

  • ALL-NEW X-MEN VOL. 1: YESTERDAY’S X-MEN PREMIERE HC
  • AVENGERS VOL. 1: AVENGERS WORLD PREMIERE HC
  • CAPTAIN AMERICA VOL. 1: CASTAWAY IN DIMENSION Z BOOK 1 PREMIERE HC
  • GUARDIANS OF THE GALAXY VOL. 1 PREMIERE HC
  • INDESTRUCTIBLE HULK VOL. 1: AGENT OF S.H.I.E.L.D. PREMIERE HC
  • IRON MAN VOL. 1: BELIEVE PREMIERE HC
  • NEW AVENGERS VOL. 1: EVERYTHING DIES PREMIERE HC
  • NOVA VOL. 1 PREMIERE HC
  • SAVAGE WOLVERINE VOL. 1 PREMIERE HC
  • THOR: GOD OF THUNDER VOL. 1 – THE GOD BUTCHER PREMIERE HC
  • UNCANNY AVENGERS VOL. 1: THE RED SHADOW PREMIERE HC
  • UNCANNY X-MEN VOL. 1: REVOLUTION PREMIERE HC

Source: Marvel
Reporter: Dean Simons

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