SDCC 2012: Tokidoki Rules at Comic-Con

I don’t think I’ve spoken much about my love of almost everything Japanese – from my collection of kokeshi dolls and perfume bottles shaped like Gwen Stefani’s Harajuku Lovers to the numerous items that have sakura (that’s cherry blossoms to you) all over them, the only thing I pretty much haven’t done is go to Japan. Actually, that’s a bit of a lie. The only other thing I haven’t done is give up my 7 year obsession with everything Tokidoki.

I’m not the only one though. Designer & co-founder Simone Legno has been attending conventions for a few years now and made his return to this year’s San Diego Comic Con to incredibly popular demand. With signing tickets disappearing within the first 10 minutes every day of the show, it was no surprise to see that the Tokidoki booth was packed to the gills with fans.

The brand has a worldwide cult following in no small part due to Simone’s original designs but also the company’s high-profile collaborations with partners like Marvel, LeSportsac, Onitsuka Tiger, Hello Kitty, and Smashbox cosmetics to name a few. One of last year’s exclusive tees was a face-off between Tokidoki characters & Capcom’s Street Fighter characters. I was lucky enough to grab that but not so this year; their Chun-Li shirt sold out before the weekend even arrived.

I got the chance to tour the booth with Tokidoki PR and Marketing Coordinator, Margaret Barreca who mentioned that it’s not the end of their collaboration with Capcom as they debuted their Street Fighter vs Tokidoki line and there’s more to come later this year. Exclusives this year included their Marvel tee, Blue Cactus Rocker and Silver Porcino toys among others. The company seems like an amazingly creative place to work and I look forward to seeing what else is in store, especially for attendees at New York Comic Con in October!

Keep an eye out for a Tokidoki giveaway later in the week and you can buy Tokidoki products at their website:

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Reporter: Sharlene Mousfar


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