SFX Magazine Regenerates

Greetings all Montoya here

To celebrate the return of Doctor Who SFX magazine is having a regeneration of it’s own. This was teased at the SFX Weekender 2 in February but not much was told. Well it is nearly here. I am looking forward to this having read the magazine since issue one with the the lovely Tank Girl on the cover.

But that is not all, the already great website will get a refresh and also a new iPhone app will be launched.

Good luck Team SFX and I await my subscriber issue with much eagerness.

Future’s SFX regenerates for the return of ‘Doctor Who’Multi-platform brand continues to expand with new-look magazine next to blast off

29/03/11 – SFX, the world’s number one sci-fi, fantasy and horror magazine, is celebrating the return of ‘Doctor Who’ with a new-look for the magazine, featuring an exclusive cover and a world-first ‘Doctor Who’ sound card – which makes the noise of a TARDIS when readers open the pages.

On sale April 6, SFX has undergone a complete revamp, and is now published in a wider size and printed on better quality paper. New features in the magazine include retro TV celebration ‘20 Things We Love About…’, a monthly peek into readers’ sci-fi memorabilia collections and new columnists like horror industry insider “Penny Dreadful”.

Editor-in-Chief David Bradley says: “SFX has been the market leader for so long by continuing to evolve with the times. The massive popularity of sci-fi and fantasy at the moment means the time is right for the mag to cement its place in fans’ hearts with a brand new look. “All the favourite features are there, but readers will also find new regulars like a monthly quiz, interviews with debut authors and iPhone app reviews. At the same time we’re investing in the production values of the magazine, and in brand extensions like the website and our event the SFX Weekender.”

The overhaul of the magazine marks a period of sustained investment from Future, as part of a move to encourage further engagement with the SFX brand across a number of different platforms.

2011 has seen the SFX brand further cementing its position as market leader. As well as increased circulation and subscriptions for the print magazine, there has been a huge rise in website traffic, with unique users up 100% year-on-year (Sitestat, March 11), and a 31% increase in visitors to the SFX Weekender.

A larger venue for the 2012 SFX Weekender has been confirmed due to phenomenal demand. Now at Pontin’s in Prestatyn, Wales, the annual festival attracts thousands of revellers and big names like Sir Terry Pratchett, John Barrowman and Ashes to Ashes star Keely Hawes.

A full refresh of SFX.co.uk, the premier online portal for sci-fi, fantasy and horror fans, will follow shortly along with the release of a brand-new iPhone app. Blastermind, priced at just 59p, is a fun-packed quiz app which allows readers to test their sci-fi knowledge and share their high scores.

Clair Porteous, Group Publisher for Future’s Film Portfolio, said: “I’m thrilled with the magazine’s new look and excited about the revamped site and app. The multi-platform approach allows SFX’s committed fan-base to interact with each other and celebrate the genre in all its formats. “The popularity of the Blastermind quiz has shown that sci-fi fans are really proud of their knowledge, so producing an app seemed like a natural next step for the brand.  2011 is already proving to be an exciting year for SFX and the improvements we’re making will ensure that SFX remains at the top of its game.”

Source: SFX

GS Reporter: Montoya

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