Apple Bytes: Apple NPI Day Yield Two New iPhones

apple-logoNo huge surprises, but nice to see a consumer strategy that won’t disappoint!

Well, the boys & girls in Cupertino have delivered on Apple’s September NPI (New Product Intro) Day! After much hype, speculation (grounded in sound technology inference & investigative journalism into Apple’s suppliers & sub-contract manufacturing partners), and rumour (wild cards galore), Steve Jobs’ replacement Tim Cook finally had something to announce.

iPhone 5S – passwords are dead: long live the fingerprint sensor! The 5S packs a PC calibre processor, but the big change is the fingerprint sensor, called Touch ID; a thin circle around the device’s existing home button, which removes the need to enter a pin code to activate the
device. It won’t replace the need for more advanced security features such as those required by online banking, shopping or corporate email / server access, but it will work for purchases on Apple’s own iTunes Store for music and apps.

iphone_5s_forward

iPhone 5C – C for colour, or consumer, but definitely not cheaper, the 5C is a “lower cost model” available in different colours clearly aimed at those who bought Android phones due to cost. Lacking the all-aluminium construction, it will feature a metal-reinforced plastic body (in a choice of 5 colours) around a black screen.

apple-iphone-5-c-01

Both phones will feature the new iOS7, and together will kill of the existing iPhone 5 – here are a summary of the key differences, you can find a more indepth summary at The Telegraph:

Colours

iPhone 5S Available in silver, gold and ‘space grey’, iPhone 5s features an A7 chip, a Touch ID fingerprint identity sensor, ultra-fast wireless, an iSight camera with a larger 8MP sensor and iOS 7. iPhone 5C – Available in green, blue, yellow, pink and white, iPhone 5c features an A6 chip, ultra-fast wireless, an 8MP iSight camera and iOS 7. iPhone 4S – Available in black and white, iPhone 4s features an A5 chip, an 8MP iSight camera and Siri, the intelligent assistant you control with your voice.

Capacity

iPhone 5S – 16GB, 32GB or 64GB iPhone 5C – 16GB or 32GB iPhone 4S – 8GB

Weight and dimensions

iPhone 5S – Height: 123.8 mm (4.87 inches), Width: 58.6 mm (2.31 inches), Depth: 7.6 mm (0.30 inches), Weight: 112 grams (3.95 ounces) iPhone 5C – Height: 124.4 mm (4.90 inches), Width: 59.2 mm (2.33 inches), Depth: 8.97 mm (0.35 inch), Weight: 132 grams (4.65 ounces) iPhone 4S – Height: 115.2 mm (4.5 inches), Width: 58.6 mm (2.31 inches), Depth: 9.3 mm (0.37 inch), Weight: 140 grams (4.9 ounces)

Chips

iPhone 5S – A7 chip with 64-bit architecture + M7 motion co-processor iPhone 5C – A6 chip iPhone 4S – A5 chip

Fingerprint sensor

iPhone 5S – Yes iPhone 5C – No iPhone 4S – No

Display

iPhone 5S – 4-inch (diagonal) Retina display, 1136×640 resolution, 326 ppi iPhone 5C – 4-inch (diagonal) Retina display, 1136×640 resolution, 326 ppi iPhone 4S – 3.5-inch (diagonal) Retina display, 960×640 resolution, 326 ppi

iSight Camera

iPhone 5S – 8 megapixels with 1.5µ pixels, /2.2 aperture, Sapphire crystal lens cover, True Tone flash, Backside illumination sensor, Five-element lens, Hybrid IR filter, Autofocus, Tap to focus, Face detection, Panorama, Burst mode, Photo geotagging iPhone 5C – 8 megapixels, /2.4 aperture, Sapphire crystal lens cover, LED flash, Backside illumination sensor, Five-element lens, Hybrid IR filter, Autofocus, Tap to focus, Face detection, Panorama, Photo geotagging iPhone 4S – 8 megapixels, /2.4 aperture, LED flash, Backside illumination sensor, Five-element lens, Hybrid IR filter, Autofocus, Tap to focus, Face detection, Panorama, Photo geotagging

Video recording

iPhone 5S – 1080p HD video recording, 30 fps, True Tone flash, Slo-mo video, Improved video stabilisation, Take still photos while recording videos, Face detection, 3x zoom, Video geotagging, Tap to focus
iPhone 5C – 1080p HD video recording, 30 fps, LED flash, Video stabilisation, Take still photos while recording videos, Face detection, 3x zoom, Video geotagging, Tap to focus iPhone 4S – 1080p HD video recording, 30 fps, LED flash, Video stabilisation, Face detection, Video geotagging, Tap to focus

SIM card

iPhone 5S – Nano-SIM iPhone 5C – Nano-SIM iPhone 4S – Micro-SIM

Connector

iPhone 5S – Lightning iPhone 5C – Lightning iPhone 4S – 30-pin

What will the markets make of it? Well, a colour cased iPhone 5C with contract at $99 with a non-crippling contract is certainly going to put the cat among the pigeons. The upgraded 64-bit A7 processor inside 5S means almost desktop PC performance in the palm of your hand. The continuity of the 4S means that if you still have a 3, 3S or 4, and plenty of 30-pin compatible hardware, you still have an upgrade ahead of you… I think SJ would be happy…

Source: The Telegraph
Reporter: SilverFox

 

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