Tron coming to London

Southbank goes digital: HP ePrint brings the world of
Tron: Legacy to London

From Friday 26th November, London’s Southbank will become a spectacular digital universe, as HP ePrint technology brings the world of Disney’s Tron: Legacy to the Queen Elizabeth Hall – creating one of the capital’s most exciting cultural attractions ahead of the film’s European premiere on 5th December.

In a global first, the hotly-anticipated film, a 3D hi-tech adventure set in a digital world that’s unlike anything ever captured on the big screen, together with HP ePrint groundbreaking technology will enable fans to explore a real-life version of the universe of Tron: Legacy, which will launch in cinemas across the UK from 17th December.

The HP ePrintTron Legacy Experience, executed by creative agency, Guided Collective, will take over the Southbank for a week, will host a series of free activities that will invoke the spirit of the movie and showcase HP innovation, providing new Tron-related encounters that will surprise and delight audiences.

Activity to include:

A spectacular light show each day. The iconic Queen Elizabeth Hall will become the backdrop for an ambitious and visually arresting architectural mapping display which will see the exterior walls of the building become animated and appear to be alive

Tron yourself with HP ePrint. Love the movie? Want to be part of the Tron world? Step into Flynn’s Arcade and have an image taken of yourself to the backdrop of the iconic movie poster. By using your smart phone or getting one of the roving HP ePrint team to take your picture you can pick up your freshly printed image from the latest HP e-All-in-One printers as a pre-Christmas gift.

A reconstruction of Flynn’s Arcade – the portal to travel from the real world to the digital. Experience the landscape that the film’s main protagonist, Kevin Flynn, has created. Play videogames, ride a replica of the famous Light Cycle vehicle from the film (TBC), learn about the Tron phenomenon, watch material from the upcoming Tron Legacy release and try the new HP ePrint experience.

There will be more Tron surprises revealed throughout the course of the week-long experience. For more information please visit www.Disney.co.uk/TRON/HP or subscribe to the http://twitter.com/HPHitPrint_UK Twitter feed.

The HP ePrint Tron Legacy Experience, Queen Elizabeth Hall, Southbank, SE1 8XX

From Friday 26th November until Thursday 2nd December, 1pm to 9pm

TRON

Rating: TBD  UK Release Date: December 17, 2010

Director: Joseph Kosinski
Producer: Sean Bailey, Jeffrey Silver, Steven Lisberger
Executive Producer: Donald Kushner
Written by: Eddy Kitsis & Adam Horowitz (credit not final)
Based on characters created by: Steven Lisberger and Bonnie MacBird

Cast: Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen

TRON: LEGACY is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (GARRETT HEDLUND), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar®- and Golden Globe®-winner JEFF BRIDGES), a man once known as the world’s leading video-game developer.  When Sam investigates a strange signal sent from the old Flynn’s Arcade—a signal that could only come from his father—he finds himself pulled into a digital world where Kevin has been trapped for 20 years.  With the help of the fearless warrior Quorra (OLIVIA WILDE), father and son embark on a life-or-death journey across a visually-stunning cyber universe—a universe created by Kevin himself that has become far more advanced with never-before-imagined vehicles, weapons, landscapes and a ruthless villain who will stop at nothing to prevent their escape.  Presented in Disney Digital 3D™ and scored by Grammy Award®-winning electronic music duo Daft Punk

Source: Disney

GS Reporter: Matt

Find me on twitter @matpease

 

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