Whiteout Poster Fail

Yoinked this from Comingsoon

Now, without posting the plot for all you new folk, let’s lean back and try to figure out what this movie is about.

First off, we know Kate Beckinsale is in it. We’ve got the extreme close up and in case you still don’t know who that is, the name is promptly displayed at the bottom.

Is this another Underworld movie? It kinda looks like it, but she’s got no fangs, so it can’t be.

It certainly looks cold where she is. Is she in North Dakota?

“See Your Last Breath.” Is it a ghost movie?

Now let’s compare it to the poster at Comicon…

Oooohh. What’s this?

Kate Beckinsale in some place really cold. Could it be the Arctic Circle?

And she’s carrying a gun and has combat boots. Could she be an authority figure?

The art is pretty wicked!

And now…the plot after the break.

In the adaptation of the graphic novel, Beckinsale plays Carrie Stetko, the lone U.S. Marshal assigned to Antarctica, who is investigating the continent’s first murder, which draws her into a shocking mystery. Now, with only three days until winter, Carrie must solve the crime before Antarctica is plunged into darkness and she is stranded with the killer.

Right. Now….pop quiz.

1. Which of these two posters conveyed at least a little bit of the plot?

2. Which one is the movie poster?

and….

Pencils down.

If you said the later for #1 and the former for #2, congratulations. You deserve a gold star.

The ensemble or close up poster really grates on me because they mostly rely on selling the cast. Not the story. It also seems to be a clue that the production company doesn’t really have faith in the story. The funny thing is, posters where the way to grab people and get them into the theater. The plot  can be a piece of crap, if the poster looked awesome, you can guarantee a packed house for a week or two.

I guess PR companies haven’t figured this out.

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5 comments

  1. Totally disagree.
    The top poster tells you who is in it and shows you its obviously snow based. The tagline lets you know its a thriller.
    The second posted only adds that “she might use a gun at some point” and isn’t as good a photo of Beckinsale who to be honest can get a lot of arses on seats by her looks alone. Neither poster really tells you anything about what the story is going to be, but then again the vast majority of posters dont.

    Even artistically I think the first is better as it looks like she is frozen under ice which is much more of a cool idea/concept/image than “girl with gun” and way more striking.

    So, no… I’d say not a “Fail”

  2. geeksyndicate /

    I’m gonna go with the fail as I’m living with 9 people at the moment and I showed the first poster to everyone. To a person they thought it was a horror movie. The 2nd poster said more but not much. i think that when your trying to sell something thats not very widely known, you’ve got to be a bit clearer in your intentions.

  3. Still dont see how one tells you more about the story than the other, and seeing as its about her getting “plunged into darkness and she is stranded with the killer.” who is to say they arent going to film it like a horror movie? That description might well fit the movie better than a thriller. Could well be that they have set out to make an Antarctic Silence of the Lambs.

    Plus I f***ing hate “FAIL”. Way too smug and dismissive expression. Or maybe thats just how I always read it. Picture the person with their arms folded and a big smile on their face.

  4. geeksyndicate /

    Personally both look cool. The first poster looks like a teaser poster so it’s not giving away much. I would see that and probably thinks what’s this about and checked the synopsis. The other poster looks like a follow up poster which maybe gives you a little more info on the type of film.

    To be honest I had no idea what the film was about from either poster. When I saw the second one I thought this looks like a 30 days of night style film cause of the snow, outfit and gun.

    Nuge

  5. Actually totally agree about the word FAIL.

    My problem is that in showing people the first poster one girl immeadiately said “Oh Im not gonna see that, I don’t like horror. Even if they film this like a thriller it’s no way a horror story.

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