2000AD to produce Full Motion Comics

Impossible Pictures animation subsidiary Firestep today announce plans to develop full motion comics in collaboration with Rebellion, Europe’s No.1 independent games developer.

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Rebellion are rights holders of 2000AD, Britain’s multi-award winning sci-fi comic that has been at the cutting edge of contemporary pop culture since it’s first publication in 1977.

Best known as the home of Judge Dredd, 2000AD has created hundreds of memorable comic-book characters including Rogue Trooper, Nemesis the Warlock, ABC Warriors, Strontium Dog and many more.

Whilst the international appeal of these characters has been proven through comic book publishing and various merchandising deals including movies, computer games and action figures; this will be the first time any of these iconic characters has been brought to a TV audience.

The rationale is that while the appeal of these characters has been proven to certain audiences through comics and various other merchandising, this will be the first time these characters will be brought to a TV audience.

Jason Kingsley, CEO and creative director of rebellion says “We are delighted to be working with Firestep in this way. Whilst we are at the top of our field in developing computer games and in comics publishing, Impossible & Firestep are at the top of theirs in TV production where they have an enviable level of success, expertise and experience. We sincerely hope that we can create a new generation of fans for 2000 AD’s iconic characters and make great TV too”

The innovative concept of a full motion comic is also a first and aims to bring 2000AD to a broader, younger audience whilst still engaging its core fan base.

Firestep’s Steve Maher says “We have an enviable creative challenge ahead of us in translating the extraordinarily diverse visual and narrative worlds of the 2000AD originals into animation. Beyond that we also want to structure the series in a way that mirrors the comic book- several short fully animated TV episodes of ongoing adventures, each starring a different 2000AD hero, each contained within a single show – a full motion comic.”

Impossible Pictures & Firestep MD Jonathan Drake adds “We are aiming to have something to whet appetites in time for Comic-Con this year. Step one is about selecting properties that can chime with a whole new generation whilst satisfying existing fans.”

I grew up with and loved a lot of these characters so the chance to open them top a new audience in a new way is fantastic as far as I’m concerned.  I can’t wait – just get the voices right!!

GS Reporter: Monts

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