Press Release – Prince Persia Premiere Details Announced

WORLD PREMIERE ON SUNDAY 9 MAY, 2010 IN SIX COUNTRIES

Film talent attending include:

JAKE GYLLENHAAL, GEMMA ARTERTON, TOBY KEBBELL, RICHARD COYLE and SIR BEN KINGSLEY

Producer JERRY BRUCKHEIMER and Director MIKE NEWELL

On Sunday, 9 May Disney will create a global first for the World Premiere of PRINCE OF PERSIA: SANDS OF TIME by crossing five time zones to host multiple premiere events around the world in keeping with the time twisting themes of the film.  The global event will start in Australia before moving to Asia and then onto Europe and Central America with the stars of the film satellite linked in to every event live fromLondon.

The world premiere of PRINCE OF PERSIA: SANDS OF TIME will be the first ever to take place in London’s most exciting entertainment and leisure and shopping destination, Westfield London with the screening at the Vue Westfield, the UK’s number one, newest and most innovative purpose built all digital cinema complex.  The event will kick off within Westfield’s Atrium, a unique event space located under a spectacular undulating glass roof, which will tie-in with the breath-taking stunts as featured within the movie.

Audiences in Australia and Asia will experience the movie first, with the cast and filmmakers beamed in to introduce the film. At 6.00pm GMT countries including Mexico, Germany and Italy will all connect to London to simultaneously experience a spectacular live entertainment show including a stunning free-running display.  The world premiere and red carpet extravaganza will also be simulcast to twenty cinemas across Britain, for what will be one of the biggest movie events the UK has ever known!

Set in the mystical lands of Persia, PRINCE OF PERSIA: THE SANDS OF TIME is the story of a rogue prince (Jake Gyllenhaal) and a mysterious princess (Gemma Arterton) who race against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time—a gift from the gods that can reverse time and allow its possessor to rule the world.

From the team that brought the Pirates of the Caribbean trilogy to the big screen, Walt Disney Pictures and Jerry Bruckheimer Films present PRINCE OF PERSIA: THE SANDS OF TIME, an epic action-adventure set in the mystical lands of Persia.

PRINCE OF PERSIA: THE SANDS OF TIME will be released through The Walt Disney Company UK

in cinemas across the UK on May 21, 2010, Certificate: 12A |Running Time: TBC

The premiere is in partnership with Sky Movies HD.

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