Nintendo UK targets female gamers with new Girls Club YouTube channel

Nintendo has launched a new YouTube channel dedicated to female gamers called Nintendo Girls Club. Nintendo Girls Club will feature original videos, news and gossip from the world of Nintendo. Nintendo as away be seen as the family gaming console maker and also a system that appeals to the younger demographic but with the launch of this new YouTube channel they are specifically targeting girl gamers. The first video sees Hollyoaks star Jorgie Porter discussing elements of Animal Crossing: New Leaf – a game that Nintendo must believe appeals to the female market. Other presenters seen in the videos include Kim Cattrall of Sex and the City fame and video blogger Mandy Hynes.

The YouTube channel can be viewed here:

Source: MCV Reporter: Soulfinger

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