SDCC: Her Universe Fashion Show Stuns with Geek Couture

The Her Universe fashion show debuted at SDCC last night, where spectators were blown away with an amazing array of geeky garments. But who won the chance to design a collection for Her Universe?

The first-ever The Her Universe Fashion Show, at San Diego Comic-Con, sponsored by Her Universe, Hot Topic and Nerdist Industries, debuted last night to a packed house and great success with 36 stunning “Geek Couture” designs hitting the runway at the Grand Hyatt Hotel Harbor Ballroom. Only two designers could ultimately win the grand prize – the opportunity to design a fashion collection with Her Universe Founder Ashley Eckstein for specialty retailer, Hot Topic. The panel of celebrity judges chose Amy Beth Christenson for her design “Great Skirt, Marty” based on Back to the Future while the audience picked Andrew MacLaine for his design Regina’s Curse based on Once Upon a Time. The designers’ fashions embraced everything that is celebrated at Comic-Con – from sci-fi films and TV to comics, gaming, fantasy and more and it was tough to only pick two winners.

“Geek Couture has officially invaded San Diego Comic Con! Last night was truly a celebration of the Fangirl culture and geek fashion,” said actress, Her Universe Founder and Fashion Show Host, Ashley Eckstein. “The feeling in the room was absolutely electric! All of the designs blew me away!”

During the fashion show, Ashley Eckstein made a surprise announcement regarding a new collaboration with legendary Japanese animation company, Studio Ghibli, for an exclusive line of Her Universe fangirl merchandise to be sold exclusively at Hot Topic. This marks the first time Studio Ghibli has licensed a company to create apparel and gift items in the U.S. for such beloved Hayao Miyazaki films as My Neighbor Totoro, Spirited Away and Kiki’s Delivery Service. To honor this announcement, Eckstein wore a Totoro inspired geek couture gown designed and made by Catherine Elhoffer of Elhoffer Design.

The Her Universe Fashion Show ended the night on another high note with the Hot Topic after party featuring a live concert with pop punk band All Time Low rocking the house. Fashion Show partner, Nerdist Industries, filmed the entire Her Universe Fashion Show and will release footage of the event this weekend, with the full show being available online later this summer.


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Andrew MacLaine with his audience-chosen winning design based on Once Upon a Time

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Amy Beth Christenson with her judge-chosen winning design based on Back to the Future


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Ashley looking lovely as ever! This amazing Toroto dress was designed and made by Catherine Elhoffer of Elhoffer Design

The designs were stunning, and the beautiful make up by Espionage Cosmetics was a great finish. The winners were Back to the Future and Once Upon a Time inspired and looked sensational! I’m glad the judges went with designs which were perhaps a bit more quirky and less prom/red carpet dress like. Don’t get me wrong though, all the designs were ah-mazing. I LOVE the Portal one! A practical trousers and hooded jacket that transforms into a dress when you flip the hood? Great! Congrats to everyone who took part this year and I’m eager to see another fashion show next year! I live in hope that they’ll open the competition up to the UK…


But who else is super excited for the Studio Ghibli collaboration?! That Totoro dress that Ashley looked so adorable in… *want in wardrobe now*. Cannot wait for that collection to hit the online store!


GS Blogger: Jess Hawke

Source: Her Universe & PopSugar

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